Cultural Sensitivity And The Therapeutic Relationship

Cultural Sensitivity and the Therapeutic Relationship The evolution of the human being is constant and multidimensional. We are always shifting, as individuals and as a society, quickly or slowly, biologically, emotionally, mentally and spiritually. The differences among us create a mosaic-like society, rich in diversity and culture. Arnold and Boggs (2016) define culture as a complex social concept, which encompasses socially transmitted communication styles, family customs, political systems, and ethnic identity held by a particular group of people (p. 113). It is what brings people together, and it is also what sets them apart. Cultural diversity is broad in the sense that ‘culture’ can include our religion, gender, sexual orientation, history, education and traditions and beliefs. For decades, healthcare leaders and educators have recognized that cultural barriers between healthcare providers and patients might interfere with the effective delivery of health services (Saha, Beach Cooper, 2008). In this paper, I will ex plore the importance of being cultural sensitivity in the nursing practice, and how a nurse can become culturally competent. I will use gender diversity as an example of the application and importance of cultural sensitivity in the therapeutic relationship. Cultural Sensitivity Leads to Cultural Competence According to Arnold and Boggs (2016), the ability of a system, agency, or its professionals to work effectively in cross-cultural situations byShow MoreRelatedThe Impact Of Culture On Mental Health Essay1673 Words   |  7 PagesHEALTH AND HOW THIS CAN AFFECT THE RELATIONSHIP BETWEN THE HEALTH CARE PROVIDER AND THE CLIENT Introduction The importance of a cross-cultural understanding in Psychology is imperative to successful care and assistance of mental health. Understanding and acknowledging the complexities of different cultures is the beginning of a more informed approach to mental health. 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Cultural Issues in Cross-Cultural Counseling Primarily, cultural competency develops gradually as one acquires cultural familiarity and knowledge, becomes conscious of the expression of cultural practices, beliefs, values, and norms, develops awareness and responsiveness to such behaviors, and exercises consciously culturally based practices in coping with the environment or society. There are in fact three stages to complete before one reaches cultural competency—cultural knowledge, culturalRead MoreCharacteristics Of An Effective Group Leader967 Words   |  4 PagesCharacteristics Of An Effective Group Leader Group leaders behaviors can determine how a group functions, processes, and possesses a therapeutic outcome. It is known personality characteristics of group leaders effects groups tremendously. 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Essay On CRISPR Casr - 787 Words

In the year 1987, a scientific named Yoshizumi Ishino discover five upstream sequences of repeated bases with unique spacer DNAs between them in iap gene in E. coli. Later additional research found that many bacteria (40%) and archaea (90%) contained similar regions. This region was named Clustered Regularly Interspaced Palindromic Repeats in 2002. The uses of CRISPR cas9 can revolution the world of medicine. The development of this technique can be the key to cure many diseases. According to GeneScript â€Å"CRISPR/Cas9-mediated gene editing is a powerful technique that allows you to create knock-in/out mutations in any gene and any cell.† In addition, according to New Englang Biolabs â€Å"Three types of CRISPR mechanisms have been identified,†¦show more content†¦Through its use, science will be able to increase human lifespan by slowing down the shortening of telomeres, also boosting intelligence, and as mention earlier cure diseases such as HIV/AIDS, hemophilia, sickle cell anemia and several forms of cancer, Huntington’s Tay-Sachs and many more deadly inherited diseases. However, concerns have been raised on how precise this machinery is on cutting of adding sequence to the genome. In that matter of fact, the opposite site argument is based on the fact that a malfunction in the process can create more harm than good. Also, there is a debate on the ethical part of the system. To test the efficiency of CRISPR Cas9 on human, scientific will have to use human embryos. On Universiteit Utrecht website, it is said that â€Å"although CRISPR has much to offer, some scientists are worried that the field’s breakneck pace leaves little time for addressing the ethical and safety concerns such experiments can raise. The problem was thrust into the spotlight in April, when news broke that scientists had used CRISPR to engineer human embryos. The embryos they used were unable to result in a live birth, but the report has generated heated debate over whether and how CRISPR should be used to make heritable changes to the human genome.† Otieno MO is a lso stated in her article stated, â€Å"CRISPR-Cas9 genome editing technology

The Hunters Phantom Chapter 17 Free Essays

Once he got outside, Stefan remembered that Elena had taken his car. Turning into the woods, he began to run, using his Power to speed his pace. The pounding of his feet seemed to thud, Guard her, Guard her. We will write a custom essay sample on The Hunters: Phantom Chapter 17 or any similar topic only for you Order Now He knew where Tyler Smal wood had lived. After Tyler had attacked Elena at a dance, it had made sense to keep an eye on him. Stefan burst from the woods at the edge of the Smal woods’ property. They owned an ugly house, in Stefan’s opinion. An inaccurate portrayal of an old Southern manor estate, it was too big for the lawn it sat on and bulged with unnecessary columns and twisting rococo decorations. Just looking at it, Stefan had been able to tel that the Smal woods had more money than taste, and that the architects who’d designed it weren’t educated in true classical forms. He rang the bel at the front door, then froze. What if Mr. or Mrs. Smal wood answered the bel ? He would have to Influence them to give him as much information as they could about Caleb, and then to forget Stefan had been there. He hoped he had the Power to do it: He hadn’t been eating enough, not even of animal blood. But no one came. After a few seconds, Stefan sent questing tendrils of Power through the house. It was empty. He couldn’t go in, couldn’t search Caleb’s room like he wanted to. Without an invitation, he was stuck out here. He wandered around the house, peering through the windows, but finding nothing out of the ordinary other than entirely too many gilded frames and mirrors. Behind the house he found a smal white shed. Sending Power toward it, he felt something slightly†¦ off. Just the slightest tinge of darkness, a feeling of frustration and il intent. The shed was padlocked, but the lock was easy enough to snap. And as no one lived here, he didn’t need an invitation to enter. The first thing he saw was Elena’s face. Newspaper clippings and photos were tacked al over the wal s: Elena, Bonnie, Meredith, himself. On the floor was a pentagram with more pictures and roses. Stefan’s certainty that something was wrong solidified. Elena was in danger. Sending Power before him, searching desperately for any trace of her, he took off running again. As she drove away from the florist’s, Elena turned the conversation with Stefan over and over in her mind. What was going on with him since they’d come back to Fel ‘s Church? It felt like there was part of him that he was holding back, hiding from her. She remembered the loneliness, the sinking, dizzy feeling of isolation that she had sensed when she kissed him. Was it Damon’s loss that was changing Stefan? Damon. Just the thought of him was enough to cause an almost physical pain in her. Mercurial, difficult, beautiful Damon. Dangerous. Loving, in his own way. The thought of his name, written in water plants across Meredith’s legs, floated through her mind. She didn’t know what it meant. But there was no hope. She needed to stop lying to herself about that. She had seen Damon die. Yet it seemed impossible that someone as complex and strong and seemingly undefeatable as Damon could be gone so quickly and so simply. But that was the way it happened, wasn’t it? She should know that death didn’t often come with a grand show, that it usual y came when you were least expecting it. She had known that before al this†¦ al this stuff with vampires and werewolves and evil mysterious opponents. She had known al about the suddenness and simplicity of death for years, back when she was just normal Elena Gilbert, who didn’t believe in anything supernatural, not even horoscopes or fortune-tel ing, much less monsters. She glanced at the passenger seat next to her, where there lay the bouquet of pink roses she had picked up to give to Margaret. And, next to them, a simple bunch of forget-me-nots. Like I’d ever forget, she thought. Elena remembered riding in the car toward home with her parents and baby Margaret on an ordinary Sunday afternoon. It had been a beautiful sunny fal day, the leaves of the trees by the roadside just beginning to be painted with red and gold. They’d gone to lunch at a little inn out in the country. Margaret, who was teething, had been cranky at the restaurant, and they’d taken turns walking her up and down on the porch of the inn for a few minutes at a time while the others ate. But in the car she was quiet, half drowsing, her light golden lashes fluttering down to rest for longer and longer periods against her cheeks. Elena’s father had been driving, she remembered, and the radio had been tuned to the local station so he could catch the news. Her mother had twisted to look at Elena in the backseat, her sapphire blue eyes so like Elena’s own. Her golden hair, touched with a little gray, was pul ed back in a French braid, elegant and practical. Smiling, she had said, â€Å"Do you know what I think would be nice?† â€Å"What?† asked Elena, smiling back at her. Then she saw a strange glitter, high in the sky, and leaned forward without waiting for a reply. â€Å"Daddy, what’s that?† She’d pointed upward. Elena never found out what her mother had thought would be nice. Her father never answered what that was. The last things Elena remembered were sounds: her father’s gasp and the screech of the car’s tires. Everything after that was blank, until Elena had woken up in the hospital, Aunt Judith by her bedside, and learned that her parents were dead. They had died before the paramedics had even pried them out of the car. Before they restored Fel ‘s Church, the Guardians had told Elena that she should have died in that accident, and that her parents should have lived. The glitter had been their air car, and Elena had distracted her father at the worst possible moment, causing al the wrong people to die. She could feel the weight of it now, the guilt at surviving, her anger at the Guardians. She glanced at the dashboard clock. There was stil plenty of time before she had to be at Margaret’s recital. Turning off the highway, she pul ed into the cemetery’s parking lot. Elena parked the car and walked briskly through the newer part of the cemetery, carrying the forget-me-nots. Birds were chirping gaily overhead. So much had happened in this cemetery in the last year. Bonnie had seen one of her first visions among these tombstones. Stefan had fol owed her here, watching her secretly when she thought he was just the gorgeous new guy at school. Damon had nearly drained an old tramp under the bridge. Katherine had chased Elena out of the cemetery with fog and ice and a far-reaching, far-seeing evil. And, of course, Elena had driven off a bridge to her death here by the cemetery, at the end of that first life, the one that seemed so long ago now. Elena picked her way past an ornate marble memorial to Fel ‘s Church’s Civil War veterans and down to the shady glen where her parents were buried. The tiny wildflower bouquet she and Stefan had left two days before had withered, and Elena threw it away and put the forget-menots in its place. She picked a bit of moss off her father’s name. The lightest crunch of gravel sounded from the path behind her, and Elena whirled around. There was no one there. â€Å"I’m just jumpy,† she muttered to herself. Her voice sounded oddly loud in the quiet of the cemetery. â€Å"Nothing to worry about,† she said more firmly. She settled in the grass by her parents’ graves and traced the letters on her mother’s headstone with one hand. â€Å"Hi,† she said. â€Å"It’s been a while since I’ve actual y sat here and talked to you, I know. I’m sorry. An awful lot has happened†¦Ã¢â‚¬  She swal owed. â€Å"I’m sorry, too, because I found out that you weren’t supposed to die when you did. I asked the Guardians to†¦ to bring you back, but they said you had moved on to a better place and they couldn’t reverse that. I wish†¦ I’m glad you’re happy wherever you are, but I stil miss you.† Elena sighed, lowered her hand from the gravestone, and trailed it through the grass by her knees. â€Å"Something’s after me again,† she continued unhappily. â€Å"After al of us, I guess, but Bonnie said I brought it here when she was in a trance. And later she said he wants me. I don’t know if it’s two different people – or whatever – after us, or just one. But it’s always me the bad things focus on.† She twisted a blade of grass between her fingers. â€Å"I wish things could be simpler for me, the way they are for other girls. â€Å"Sometimes†¦ I’m so glad to have Stefan, and glad I could help protect Fel ‘s Church, but†¦ it’s hard. It’s real y hard.† A sob was building in her throat and she swal owed it back. â€Å"And†¦ Stefan’s always been there for me, but I feel like I don’t know al of him anymore, especial y because I can’t read his thoughts. He’s so tense, and it’s like he needs to be in control al the time†¦Ã¢â‚¬  Something shifted behind her, just the slightest hint of movement. She felt a warm, damp breeze like a breath on the back of her neck. Elena whipped her head around. Caleb was crouching behind her, so close they were almost nose-to-nose. She screamed, but Caleb slapped his hand over her mouth, muffling her cry. How to cite The Hunters: Phantom Chapter 17, Essay examples

International Marketing BSA Manufacturing Company Case Study

Question: Describe about the International Marketing for BSA Manufacturing Company Case Study. Answer: Introduction Advanced technology has made it easy for the companies to penetrate the global markets. However, high expenses of entering the foreign markets makes it difficult for the small companies. Similarly, multinational corporations may find themselves unable to make it in the international markets if they do not have the suitable international market strategies(Monica, 2013, p. 65). Therefore, entry of the global markets is not all about how the company is financially endowed but coming with the right market entry strategy. The establishment of the international market entry strategy is not a one-off task but a continuous process depending on the market trends in the target market(Cui, et al., 2011, p. 32). Alternatively, the company needs to study and scan the global market to come up with the most entry strategy that will ensure successful entry in the new market(Dunning, 2009, p. 8). For elaborative and comprehensive analysis of the international marketing, this paper uses the case study of the BSA Manufacturing Sdn Bhd a company based in Malaysia. The paper addresses factors that may encounter the company has it strives to expand its market operations Indonesia. BSA Manufacturing Background BSA Manufacturing was founded in 1995. The company core activities include the manufacturing of the motor vehicles parts and other accessories. First, the company was incorporated as a private company in and later into a public limited company, and it has been listed on the Kuala Lumpur Stock Exchange market since 2002. The company name BSA stands for Bold, Stylish, and Successful Automotive. The name BSA is associated with the company vision whereby the founder advocated for the stylish and successful manufacturer of aluminum alloy motor vehicle spare parts all over the world. The company corporate colors are yellow and green. The yellow color denotes elegance, royal, prestigious, creative and exotic whereas the green color represents the environmental friendliness. Difficulties and Complexities Factors in Entering the Indonesia Market Despite the nature or type of the product or service being marketing internationally there are possibilities of the marketer to come across various challenges and obstacles(Baks Bolstad, 2010, p. 21). For example, there is an aspect of cultural diversity, legal structure, and economic factors among many other factors that the international marketer must put into consideration(Freeman, et al., 2006, p. 38). International marketing requires the marketer to get rid of these factors which may have maintained the company in the comfort zone while in the home country(Khan, 2015, p. 8). Even though the robust and extensive technology has turned the world into the global village, there still exist a difference between countries, human behaviors, economies, and markets. International marketing introduces to the marketer new and unique challenges and therefore the company should be the prepared face to handle the same(Dunning, 2009, p. 11). Similarly, the entry of the BSA Manufacturing Compan y in the Indonesian market it is likely to meet various challenges. This report discusses some of the drawbacks that the BSA Company may encounter in its new international market plan. Tariff Barriers Tariff barriers involve duties and other taxes imposed on imports. Many countries impose high tariffs rates to discourage importation and encourage the consumption of the locally produced goods. This makes it difficult for the international marketers to enter the host country market. This is because the products and services become expensive compared to other substitutes which are domestically manufactured. Eventually, the international company profit margin ends up reducing. The tariffs on imports in Indonesia range between 0% and 40%(Global Business Guide Indonesia, 2015). The calculation of the amount payable on imports is arrived at by summing the cost of the imports, freight and insurance charges. However, there are goods which are imported for free. The average tariff rate on imports ranges between 10% and 12%(Global Trade Solutions, 2015). This will increase the price of the BSA Manufacturing Company products. However, the company can still make it in the Indonesian market by opening a new plant in the country. This will classify BSA Company products as the local products and thus the company will be able to enjoy higher profit margins. Administrative Polices International marketers it is sometimes very difficult to overcome administrative policies of some countries unless a bribe is offered. Freeman, et al. (2006, p. 35) argued that bureaucracy in administrative procedures in the target market country makes it harder for the international marketers. This is because some countries have more complicated administrative formalities that the importer or the exporter has to clear. Even though it is unethical, sometimes this obstacle forces the marketers to engage in unjust dealings to have their entry permitted(Johanson Vahlne, 2009, p. 1412). For the BSA Manufacturing entry in Indonesia, it may be easy as the administrative procedures for entry into the Indonesian market are not such complicated. In case the company experiences administrative policies difficulties it can look for partners who will be selling the company products in the Indonesian market on behalf of BSA Manufacturing. Political Environment International managers should be ready to face totally different political system from one of the home countries. The studies indicate that political structures in several countries may pose challenges or offer opportunities for the marketers (Cui, et al., 2011, p. 60). Additionally, it is crucial to note that different nations have their approaches, philosophies, and priorities on international trades. These factors change with different government regimes. For example, the election Donald Trump as the new president of the America is likely to change trade policies provided his views on the US trading partners. The BSA Manufacturing entry in the Indonesian market will be easy. The country political situation is favorable despite the continuous political noise for the government to adopt protectionism policy(Katz, 2015). Alternatively, the corruption is quite evident in Indonesia which may affect how the company will market its products. The political menace can be overcome by adheri ng to the country's international trade policies. Ethics and Norms Challenges Ethical standards that govern how business undertake their activities and operations vary from one country to another(Nakata Huang, 2005, p. 612). These norms and ethics are deeply rooted in the countrys formal regulations and formal laws. Additionally, there are international business codes of ethics that the international marketer has to adhere to. Ethics in Indonesia are a bit challenging for the international marketers. The vice of corruption within the country may affect how BSA Manufacturing Company will market its products. However, BSA can bypass this challenge strictly to the home country ethical standards. Cultural Diversity Different nations have diverse cultures of doing business. For the international marketer to be successful needs to understand the host country culture and be able to accommodate the same in the company marketing activities. According to Murphy, et al. (2005, p. 12) mostly consumers are influenced to switch to a particular product as per the message they obtained via media and other product promotional tools. A sense of humor is usually used by marketers to capture the customer attention. However. What is perceived to be humor in the marketers country may be the insulting in the host country. This calls for deep scrutiny of the foreign culture before the commencement of the marketing activities. For BSA Company, it can overcome this problem by understanding the religious views, moral, customs and culture that is dominant in Indonesia. Importance and Expense of Multinational Marketing Information System (MMIS) From the perspective of the multinational companies, Marketing Information System has been an area of challenges for a significant number of years(Hosami, et al., 2013, p. 725). Its importance and expense in the international marketing management it is still a problem to many. Marketing information system is a computerized program that helps the multinational companies in solving the problems related to international marketing(Gilani, 2010, p. 210). Apart from international marketing Information System can be used in internal marketing, benchmarking and customer evaluation, sales management and in inbound and outbound logistics of supply chain management. This system has proved to be effective in creating new ideas as well solving demand items(Jamshidian Josie, 2007, p. 13). BSA can use this tool to determine the problems that might hamper the marketing process of the company. Additionally, it helps the company in coming up with the new ideas on how the can enter and penetrate the I ndonesian marketing smoothly. Marketing Information System Basic Components Marketing Intelligence System: The term marketing intelligent system refers to some the ethical activities that are utilized to obtain the necessary information about the competitors(Gilani, 2011, p. 56). BSA Company will use this system to obtain information about competitors such as Indomobil Bhupala and Road Racing Parts Company. Formal Marketing Research System: It used to gather about prospects and the customers of the multinational company. It aims at obtaining both primary and secondary data. Management Science System: This component provides information about the pricing subsystems, place and the company products(Mohammadsaid' Freihat , 2012, p. 328). BSA can use this component to define the company products to be sold in Indonesia and the price at which they will be sold at. Integrated-Mix Subsystems: The components put into consideration various aspects of the international marketing. It integrates the variables of formal marketing research, intelligent marketing system and management science system. Use of Multinational Marketing Information System The core objective of any marketing is to identify customers for the companys products and services(Sunday Felix, 2013, p. 155). The process of identification entails ascertaining what the customers needs. This is followed by production of products services that will address their needs satisfactory. The next stage ensures the customers have information about the company products. This task is accomplished through promotion and advertising of the firm products. Marketing information system addresses all the above issues. Considering that BSA Manufacturing Company has already developed its products and are already in the market, the most importance part of the Multinational Marketing information system will be at promotion and advertising activities. This report outlines the specific areas that MMIS should be used to address. Market Analysis: BSA Manufacturing Company should obtain data about Indonesian market trends, consumer behavior and demographic through the usage of the MMIS. Pricing Analysis: At the User Management Level of the system the company will determine the prices of the products to be sold in the Indonesian market. Sales and Forecasting System: Help in the creation of the sales forecast for five years. Through the usage of the User Strategic Management Level BSA Manufacturing will prepare a sales forecast for five years to determine whether it will be viable entering the Indonesian market. From the information provided above it evidently, comes out that MMIS is very useful in sales and marketing. Therefore, BSA manufacturing sales and marketing department can use it some ways: Strategic Level: To monitor changes that might affect sales opportunities, products, planning of the new products as well as monitoring the performance of the business rival companies. Management Level: It is used to support market research, pricing decisions, promotional campaigns and advertising. Additionally, the carry out the both sales and salesperson performance analysis. Knowledge Level: This component supports marketing analysis at the target market. The tracing and contracting of the prospective consumers are achieved at the operational level of the system. Besides, it assists in offering customer service support, processing orders as well as tracking sales. International Marketing Main Pricing Determination Factors Cost: If the company aims to recover all the costs it has incurred to bring the products into the saleable condition and include a profit margin above the cost, then it can adopt the cost based pricing. Given that BSA Manufacturing Company is a new player in the Indonesian Market it can apply this strategy before it has fully positioned itself in the market. Currency Exchange Rates: The fluctuating of the currency exchange rates or the comparison of the host country currency with that of the home may favor or disfavor and international marketer. According to McDonald, et al. (2010, p. 24) fluctuation of the currency hampers the company from making long-term decisions. Therefore, as BSA Company enters the Indonesian market, this is one core factor that it should put into consideration. The corporate goals and objectives: Some multinational companies such Starbucks may operate at a loss in some regions to counter influence their competitors' activities or maintain the reputation of being a global company. BSA Company objective is to increase its sales as well as profit. Therefore, the international marketer clearly understands what have anticipated goals for the company for entering a new market. Business Environment: This entails taxation and other government regulations. If the taxation on the taxable income is high, then the company should consider charging a higher price to realize fair net income. Competitor Prices: The competition in the business can be founded at the various basis. One of the most common known competition is a pricing strategy. Given that BSA is a new market participant in Indonesia it should raise its prices relatively lower than those of the customers before its market share grows. Regulations: In some countries, there are regulations the sets up both the maximum and the minimum price that can be charged for a given product. Again, other countries that in the computation of the product price Valued Added Tax Must be added. Note that the Value Added Tax is borne by the consumer and not seller hence making the product expensive. If the VAT being charged to the customers is too high, then the company can lower the price charged to make the product affordable for the consumers. National Market Size: Most of the times, companies' uses the volume of the sales to come into conclusion the price at the product will break even. For countries with more sales, the price will be lower than the country where the company will make a few sales. Differences and Complexities in Integrated Marketing Communications in Indonesian Market Integrated marketing helps in bringing together various components of marketing such promotion through the suitable media, public relation, and advertisement to help the capture of the end consumers of the company products and services(Naeem, et al., 2013, p. 126). The helps in improving the visibility of the product among the target market and also make sure the potential consumer are appealed to purchase company products. When international companies are entering the new markets, they find some differences and complexities in the integrated marketing communication. Chang Thorson (2004, p. 78), argued that provided that foreign markets are totally different from that of the home country, international marketers are likely to overcome difficulties in promoting their new products if the marketing is not well planned. Therefore, for the new players to make it in the foreign market have to a well-laid plan on how to overcome challenges which may across. Similarly, BSA Manufacturing Com pany is likely to face various complexities in its marketing activities in the new market of Indonesia. Kitchen Schultz (2000, p. 12) noted that international marketing is very crucial and the marketers should be aware that they are entering a new country with totally different culture from the home country. In support Jones (2008, p. 19) advocated that also new markets should be done with a lot of care to avoid offending the target market. Therefore, this calls the international market to understand both the internal and external environment of the new market to address the issues which might derail their marketing activities. The report discusses the differences and the complexities in the integrated marketing communication strategy below. Limited information on How the Market Operates: One of the greatest challenges of the BSA Manufacturing might be understanding how the Indonesian motor vehicle markets work. For example, the e-commerce business in Indonesia is not well embraced. If the BSA is not aware of this aspect, it might find itself using internet marketing strategy and hence fails to reach the target audience. Therefore, BSA Manufacturing Company should carry out extensive research to have a broad understanding of all the essential components of the integrated marketing communication in Indonesia. Price War: According to (Herlambang, 2016) majority of the e-commerce businesses in Indonesia spend a lot of money in educating the target market to gain a market share. This can make it difficult for the BSA as it may spend a lot of money doing promotional campaigns and fail to achieve its objectives of acquiring a relatively good percentage of the market share. Coming up with the Right Brand Name: The majority of the multinational companies such as Coca-Cola have found it difficult to sell their brand in the new markets. For example, the promotion of Coca-Cola products in China faced obstacles whereby the interpretation of the brand name into Chinese language sound a bit of insulting(Almarzouki, 2014). This is the factor that the BSA Company should be aware and create a brand name that will not appeal in their production activities but it will also lure the customers to purchase the company products. Defining the Consumer Behavior: Different consumers portray different behavior in different buying contexts (Chang Thorson, 2004, p. 13). It is the task of the marketer to understand the behavior expressed by the consumers based on gender, geographical region or age. Failure to do it will become difficult for the marketer to understand the true nature of the target market. Similarly, BSA Company should carry out research to determine the behavior exhibited by the target market. However, this may be difficult for BSA due to the expenses and time undertake while carrying out the research. The company can overcome this challenge by studying from the other companies selling the similar products. Minimizing Cost: The main objective of every business entity is to operate the lowest cost possible. This is the fact that business entities exist to make profits but not incur losses. Putting into consideration that BSA Manufacturing Company has to carry out the promotional activities and the same time has considered the aspect of cost is a challenging situation. This is because may incur a lot of cost advertising but the results of market fail to match the cost incurred. This has been a serious challenge for the international marketers. Challenges in the Branding Process The globalization of the markets has availed new branding challenges for the international marketers(Saxena, 2012, p. 38). For example, markets for the similar products have emerged and thus the marketers has to make company product look unique and different from the other marketers. This will only be achieved appropriately if the company branding process is outstanding. For BSA Manufacturing Company entry in the Indonesia it will not be an easy task, and hence it should be prepared to overcome the following branding challenges. Right Brand Vision: According to (Kyung, et al., 2008, p. 78), the company's brand vision needs to inspire the employees, be associated with the customers and different from other similar products in the market. Alternatively, the brand product should be applicable in different market contexts of Indonesia. For BSA Company overcome this challenge it has to ensure that the product brand is beyond the function benefits, it is for the higher purpose, puts into consideration the organizational values as well as brand personality. Brand Subcategories: This is most difficult and the same time the most difficult part for the international marketers(Manoj Raju, 2009, p. 22). The purpose of the marketer is to ensure the products sells in the new market and at the same gain competitive advantage through increased market share. Therefore, the international marketer has to develop the brand in categories. This help in denying the competitors information on how the new brand has been developed. To achieve BSA Company will need transformational innovation to develop the brand from one category to another. Brand Conformance to Integrated Marketing Communication: The communication of the company products entails many methods ranging from social media, digital mobile, sponsorships and advertising. This is mostly common used methods by almost every company. Therefore, BSA Company product should be designed in a manner that it different as well competitive when compared to the rival companies brands. Maintenance of the Brand Relevance: As it is expensive to acquire a new customer than to retain the existing ones likewise, it is costly to come up with the new brand than to maintain the relevance of the existing one. According to (Saxena, 2012, p. 40) brands relevance maintenance face the three major challenges, loss of energy; customers coming with the reasons not to purchase and customers purchasing what the brand is providing. Therefore, as much as BSA Company strives to maintain the company brand relevance it should also consider developing the same to keep it in line with the changes in the business environment. Conclusion Throughout the report, it has been portrayed clear that entering of the international market is a cumbersome process. The company anticipating to enter the international market should be endowed with the essential resources such as enough funds and qualified personnel. However, findings indicate that international marketing it is not all about a company is resourceful but being able to address the gap in the market. Upon analyzing the Indonesian Market there may not exist a gap, but BSA can enter the market and claim a good market share by offering the quality products. By consideration, all that has been covered in this report BSA Manufacturing Company will be able to enter the Indonesian market with ease and market its products successfully. References Almarzouki, A., 2014. International Marketing Communications. [Online] Available at: https://internationalmarketingcommunications.com/ [Accessed 6 December 2016]. Baks, O. Bolstad, A., 2010. International Market Expansion Strategies for High-Tech Firms: Partnership Selection Criteria for Forming Strategic Alliances. 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